Business Courses

A-Strategic Marketing Management course

Full Details

Upon completion, students learn to:

• Formulate and critique competitive marketing strategies.
• Conduct market and environmental analyses.
• Align marketing plans with organizational strategy.
• Evaluate and control marketing performance.
• Apply strategic thinking in dynamic global and digital environments.​

Assessment Methods

• Common assessments include:
• Quizzes and situational analyses
• Group projects (e.g., strategic marketing plan, SWOT analysis)
• Individual research papers or presentations
• Practical case study evaluations​

Who should attend

This course is widely offered in MBA programs, professional certifications, and executive training, making it suitable for marketing professionals seeking advanced strategic management expertise.

Core Topics

Introduction to Strategic Marketing Management:

• Definition, scope, and role of strategy in marketing; differences between strategic and tactical marketing; significance for organizational success.​

Marketing Environment Analysis:

• Application of analytical frameworks such as PESTEL, SWOT, Porter’s Five Forces, and the 5Cs (Customers, Company, Competitors, Collaborators, Context) to identify opportunities and threats in the market.​

Customer and Market Insights:

• Study of consumer behavior, market research methods, B2B vs. B2C decision-making, and data-driven strategy development.​

Segmentation, Targeting, and Positioning (STP):

• Methods of market segmentation, criteria for target market selection, and crafting positioning strategies for competitive advantage.​

Marketing Mix Strategy (7Ps):

• Strategic decisions related to Product, Price, Place, Promotion, People, Process, and Physical Evidence, including brand management and digital channels.​

Strategic Application Areas:

• Product and packaging strategies, pricing models, communication and distribution strategy, customer service policies, and integrated marketing campaigns.​

Brand Strategy and Management:

• Building brand equity, managing brand portfolios, and analyzing brand success stories.​

Ethics, Sustainability, and Corporate Social Responsibility:

• Triple bottom line (financial, social, and environmental) alignment and responsible marketing decision-making.​

Strategy Implementation and Control:

• Developing strategic marketing plans, evaluating marketing performance through ROI, and applying metrics for continuous improvement.​

B-Arabic for Non-Arabic Speakers

Arabic language course for non-Arabic speakers

This Course typically structured into progressive stages that build on each other — starting with the alphabet and pronunciation, then grammar and conversation, and later advancing to cultural and literary understanding. Below is an outline compiled from leading Arabic programs such as those from Kalimah Center, UpTrack Training, Sultan Qaboos University, and Iqra Network.

 Beginner Level

– Arabic Alphabet & Pronunciation: Learn الأبجدية العربية (al-abjadiyyah al-ʿarabiyyah), writing direction, letters, and sounds.

– Basic Phrases & Greetings: Practice simple introductions, polite expressions, and common questions.

– Reading and Writing Basics: Recognize simple words, construct syllables, and write short sentences.

– Listening Practice: Identify sounds and basic words through repetition and audio drills.

– Everyday Vocabulary: Focus on words related to home, family, shopping, numbers, and time.

 Elementary Level

– Basic Grammar & Sentence Structure: Learn nouns, verbs, adjectives, pronouns, prepositions, and basic syntax.

– Simple Conversation: Engage in short dialogues on familiar topics (e.g., travel, buying food, greetings).

– Comprehension Skills: Read short texts and answer questions to improve understanding.

– Cultural Exposure: Introduction to Arab customs, greetings etiquette, and simple poetry or stories.

 Intermediate Level

– Verb Conjugation & Sentence Formation: Study verb forms (past, present, imperative), agreement, and negation.

– Expanded Vocabulary: Introduce words from work, education, and city life.

– Listening and Speaking Practice: Use audio and video materials for comprehension and discussion.

– Reading Passages: Read articles and short stories in العربية الفصحى (Al-ʿArabiyyah Al-Fuṣḥā, Modern Standard Arabic).

– Writing Tasks: Compose short paragraphs or letters.

 Advanced Level

– Advanced Grammar & Composition: Study complex structures, derivations, and declensions.

– Public Speaking & Debate: Practice dialogues and short speeches in Arabic.

– Literature & Media Analysis: Read excerpts from newspapers, classical texts, and modern novels.

– Cultural and Historical Topics: Discuss major social and cultural issues in the Arab world.

– Research and Essay Writing: Write multi-paragraph essays using proper grammatical and rhetorical forms.

 Supplementary Components

– Listening & Pronunciation Practice: Reinforce articulation of Arabic sounds.

– Role-Playing & Real-Life Interaction: Conversations such as ordering food, visiting markets, or using transportation.

– Cultural Activities: Exposure to Arabic music, films, festivals, and calligraphy.

– Assessments: Regular quizzes, oral tests, and writing assignments to evaluate progress.

C-Turkish Language Courses

Turkish Language Course

The Turkish Language Course is organized to develop learners’ listening, speaking, reading, and writing skills progressively — from beginner to advanced — while immersing them in Turkish culture and everyday communication. The following outline synthesizes materials from major programs, including those at Rutgers University, Arizona State University, and the Turkish Language Council.

 Beginner Level

– Alphabet and Pronunciation: Learn the Turkish alphabet, vowel harmony, and basic sound patterns.

– Basic Grammar: Study personal pronouns, the verb “to be,” negation, and question formation.

– Essential Vocabulary: Topics include greetings, family, numbers, food, daily routines, and common objects.

– Everyday Communication: Practice greetings, farewells, introductions, and short exchanges.

– Listening and Speaking: Use videos, songs, and dialogues to reinforce comprehension and pronunciation.

– Cultural Introduction: Exposure to Turkish customs, polite expressions like Merhaba, Nasılsın?, Teşekkür ederim, and everyday etiquette.

 Elementary Level

– Grammar Expansion: Include plurals, possessives, conjunctions (e.g., ve, ama, ile), and verb conjugations.

– Sentence Building: Construct simple and compound sentences; practice context-based communication.

– Vocabulary Themes: Shopping, health, weather, transportation, and locations.

– Functional Conversations: Ordering food, asking for directions, introducing oneself and others.

– Writing Practice: Compose brief descriptions of people, places, and daily tasks.

– Listening Tasks: Comprehend short dialogues and respond orally or in writing.

Intermediate Level

– Grammar Development: Study tenses (past, present, future, aorist), mood, and modality forms like -(y)Abil.

– Vocabulary Expansion: Topics about work, education, hobbies, feelings, and comparisons.

– Complex Communication: Express preferences, opinions, and abilities; hold discussions.

– Reading Comprehension: Use Turkish texts such as short stories, news articles, and video transcripts.

– Writing Skills: Develop paragraphs and summaries; practice narrative and descriptive writing.

– Cultural Learning: Engage with Turkish films, TV shows, and literature to understand social contexts.

 Advanced Level

– Advanced Grammar and Syntax: Examine subordinate clauses, participles, and richer verb usage.

– Stylistic Writing: Write essays, reports, and reflections on cultural or historical topics.

– Authentic Media Interaction: Interpret contemporary news, poetry, and film dialogue.

– Debate and Discussion: Hold extended conversations on current Turkish culture, politics, and literature.

– Regional Dialects and Idioms: Explore variations in speech and idiomatic expressions.

– Cultural Understanding: Topics such as Turkish cuisine, traditions, and societal values.

 Supplementary Components

– Multimedia Learning: Incorporate podcasts, Turkish Teatime, and interactive online exercises.

– Voice Recordings and Oral Practice: Students record weekly spoken tasks to improve fluency.

– Group Work and Role-Play: Simulate real-world interactions like shopping and giving directions.

– Assessment: Frequent quizzes, oral exams, essays, midterms, and finals.